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CRAFTED FOR THE MOMENTS THAT MATTER.

Max has been making things people enjoy since his days as a craft brewer. There's a particular feeling that comes from watching someone take a first sip of something you built — and decide they love it. After years in corporate, he wanted that feeling back.

The problem was obvious once he started looking for it. Wherever people gathered around good food and good company, the non-alcoholic options were an afterthought. Flat. Sweet. Forgettable. Nothing that belonged on the same table as a considered meal.

So in 2023, Max and Mudi set out to build something that did.

BUILT FROM SCRATCH. BUILT TO LAST.

NINO is sparkling tea — a category that didn't exist in Switzerland before we created it. We don't start with grapes and remove the alcohol. We start from nothing, and build upward.

Premium teas for structure and depth. Verjus for wine-like acidity. Fruit juices for body. Hops for its aromatic and slight bitterness. Botanical distillates for a long, considered finish. Every ingredient earns its place. Nothing is there to sweeten or to mask.

We launched our first products in September 2024. Within a year, NINO had been independently recognised across all three expressions — Falstaff 2026, World Alcohol-Free Awards 2025 and 2026. Not because we set out to win awards. Because we refused to make anything we wouldn't be proud to put on a great table.

0.0% alcohol. No added sugar. Crafted in Switzerland.

Discover NINO →
NINO lifestyle

THE PEOPLE BEHIND NINO

Maximilian Näf
Max is a Food Scientist from ETH Zurich. He crafts all the recipes and shapes the product vision behind NINO.
Maximilian Näf
Co-Founder & Product
Mudi El Saghir
Mudi has a finance background from the University of Zurich and experience as an M&A consultant. He ensures NINO stays on track financially and strategically.
Mudi El Saghir
Co-Founder & Strategy
Paula Pfau
Paula is bringing NINO to life visually - she's behind the color palettes, posters, and creative designs that shape the brand's unique identity.
Paula Pfau
Creative & Branding
Sinja Steinhauser
Sinja is an experienced graphic designer. She crafted NINO's labels & bottle design and plays a key role in all visual and creative design elements.
Sinja Steinhauser
Creative & Branding
Nefeli Chrysa Avgeris
With her own studio and a strong artistic vision, Nefeli creates all of NINO's video and photography content, giving the brand its signature visual style.
Nefeli Chrysa Avgeris
Creative & Content